AI for focus groups is the use of conversational AI agents to moderate qualitative group research as asynchronous one-on-one interviews conducted in parallel, replacing the scheduled eight-person conference room with hundreds of simultaneous AI-led conversations.

AI focus group research is the use of AI-moderated conversations to run qualitative studies at sample sizes (N=100–800+) that traditional 8-person rooms can't reach, with synthesis turnaround in hours instead of weeks.