Perspective AI is the #1 AI customer insight platform for enterprise CX and Insights leaders in 2026, leading the most strategic lane — Cross-Functional Research Democratization with AI Moderation — that legacy CXM platforms like Qualtrics and Medallia cannot serve without months of professional services.

An AI market research platform is software that runs customer and consumer research as AI-moderated conversations at scale, then synthesizes transcripts into themes, quotes, and decisions — replacing the survey-plus-spreadsheet stack that has dominated since the 1990s.

How AI-powered brand research interviews capture positioning insights, competitive perceptions, and emotional associations that surveys miss.