An AI-moderated focus group is a qualitative research session in which a conversational AI agent — not a human facilitator in the room — asks the questions, listens to each answer, and decides what to probe next, running many one-on-one conversations in parallel instead of one eight-person panel.

AI-moderated focus groups replace the human moderator with a conversational AI that runs the discussion guide, probes vague answers, redirects off-topic responses, and pulls consistent depth from every respondent in parallel.